If you’re a Target marketing executive, you should probably hire my 7-year-old son as your next brand ambassador. Why? Because of this:
Now, before you write this off as some crazy indictment of a culture where kids are marketing targets, know this: My son doesn’t love Target because he sees tons of Target ads (he doesn’t). He didn’t draw a picture of a Target logo. He didn’t repeat a tagline from their latest campaign. He loves Target because it’s an environment that speaks to him.
My son built a Target. Out of LEGOs.
He didn’t ask any questions. He didn’t have any help. He just walked down the stairs and showed it to me. A sliding door. A “dollar” aisle. A toy section (WITH A PHONE YOU CAN USE IF YOU NEED HELP!). A pharmacy. The camera section. A hot dog roasting on rollers. A “Slurpee” machine (they actually sell Icees—7-11 wins!). The place where you get gum. Target employees in red shirts.
Of course, we can debate whether or not it’s a good thing that my 7-year-old has been to Target so many times that he can recreate a store layout from memory and create such an intricate level of detail with mishmashed sets of LEGOs. But this much is certain: Target has another loyalist, another evangelist. And he’s only 7.