As we prepare to send out holiday gifts to our clients I have been reflecting on the uncommon power and art of gifting. There is something about the act of thinking on another person’s needs, preferences and proclivities that can be very satisfying to the soul. It’s as if, for a short moment we abandoned [...]
Jack in the Box has named StruckAxiom as their Digital Agency of Record. StruckAxiom won the business after several rounds and reviews from a long list of competitors. Executives at Jack in the Box narrowed it down to two finalists, both of which were given a creative assignment. In the end, StruckAxiom presented ideas that impressed [...]
For the past 41 years Utah has hosted the Festival of Trees where volunteers decorate then auction elaborate trees, wreaths and other holiday centerpieces with all proceeds benefiting the Primary Children’s Medical Center. Being suckers for both Christmas and Children, we took a little company field trip to go see all the trees being auctioned [...]
Last year, we introduced ourselves to the Rosey Awards (Portland’s marquee creative showcase) with a couple of nods for our work. This year, we took home some real hardware. The whole-agency collaboration on TCBY.com was recognized with a Rosey (only 14 were awarded this year) and we also picked up two (2!) Awards of Excellence [...]
Confession … this post was inspired by a morning trip to take my daughter to daycare. We were following a Century Link installation truck. I wouldn’t have given it a second thought, but on the top of the truck, I saw a ladder spray-painted with US West on it. Immediately my mind flashed back to [...]
SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology. StruckAxiom worked with The Grand America to enhance the retail experience by creating [...]
We are so honored that our logo redesign for TCBY is currently being featured in the traveling museum exhibit—Graphic Design Now: In Production. This exhibit is a major international survey of contemporary graphic design that recently opened at the Walker Art Center in Minneapolis and will arrive at the Smithsonian Cooper-Hewitt, National Design Museum in NYC mid-2012. [...]
We learned two things this past weekend; A wipeout on the ice during a Short Track race is just as epic as a blindside football hit, and one speedskater’s thigh is equivalent to two of ours. StruckAxiom is an official sponsor of the US Speedskating team and has some deep history with Winter Olympic Sports. We designed [...]
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