We are so honored that our logo redesign for TCBY is currently being featured in the traveling museum exhibit—Graphic Design Now: In Production.
This exhibit is a major international survey of contemporary graphic design that recently opened at the Walker Art Center in Minneapolis and will arrive at the Smithsonian Cooper-Hewitt, National Design Museum in NYC mid-2012.
A huge thanks to Armin Vit of Brand New, Jeremy Leslie of magCulture.com and Ian Albinson of Art of the Title who curated the exhibit. Our TCBY logo is featured among other notable and recent logo redesigns including: Starbucks, Nickelodeon, Syfy, Comedy Central, AOL and others. Seriously, we couldn’t be more humbled and thrilled!
3 Comments
1
So excited for this! We love the work you have done for the TCBY brand and congratulate you on this great success!
2
I went and saw the exhibit last night. You didn’t mention it above, but I’d guess you’re aware that part of the logo redesign exhibit was a box of chips and an invitation to the audience to vote on whether the logo was better “before” or “after”… I’m sure you’ll be glad to hear that in the results last night, TCBY was the only logo where the “after” had a decisive lead over the old logo.
3
Sure wish I could go to that display… Talk about inspirational logos!