Last week our mini documentary for the making of JouJou premiered on Brand New. The documentary explores how creativity and curiosity brought to life one of the most fantastic retail experiences at The Grand America Hotel. There were tons of craftsmen behind this project. Here’s a list of all who helped make JouJou happen: Watts [...]
Well. I finally saw The Pitch last night and I (like some others) feel compelled to post some thoughts. So, here we go. Apart from the show’s obvious editing-for-dramatic-effect, there were more than a few realities in AMC’s latest reality show. Reality 1: Of the two agencies enlisted for this showdown, one had an original concept [...]
I don’t believe that the Golden Age of advertising is gone and past. With such a wide canvas and seemingly endless channels of opportunity to engage with consumers it seems brands have a true opportunity to have more meaningful conversations with their audience than ever. But at times we are so eager to be the [...]
Recently, while watching Piers Morgan Tonight I found myself mesmerized by the design of his set. Everything gave depth to his show from the pulsing green, blue and orange textured walls which enhance the HD programming, to the monitors that displayed images or video relevant to his conversation. If a studio set can have this [...]
Pinterest was publicly launched just over two years ago at the Alt Design Summit right here in downtown SLC. And within those two short years, it’s skyrocketed to become one of the fastest growing social networks around. The real power of Pinterest is that it’s a tool first and a network second. Now you might [...]
Yep, I said it. Struck makes them. In fact, we’ve made ridiculously good ones, like here and here. So why would we suggest cutting off a potential business opportunity? Because there is a glut; there are too many bad ones and most seem to be the result of some terrible decisions. Am I nuts? Likely. [...]
After a couple years of sweet marital bliss, we’re pleased to announce that the StruckAxiom family has united under a single banner and a new URL. StruckAxiom is now simply known as Struck. May seem like an old name, but it’s new and fresh for all of us and we couldn’t be more (in the [...]
It’s been a long time since high school. But I still remember an ad for a baby powder-scented perfume that probably graced the pages of Seventeen magazine circa 1991. I remember the ad not because I pined for the perfume or the cute boy who hawked it. I remember the ad because it told a [...]
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