Monthly Archives: April 2012

create / April 27, 2012

JouJou Documentary

Last week our mini documentary for the making of JouJou premiered on Brand New. The documentary explores how creativity and curiosity brought to life one of the most fantastic retail experiences at The Grand America Hotel. There were tons of craftsmen behind this project. Here’s a list of all who helped make JouJou happen: Watts [...]

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By: DrRahlf
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think / April 20, 2012

The Pitch = Reality TV

Well. I finally saw The Pitch last night and I (like some others) feel compelled to post some thoughts. So, here we go. Apart from the show’s obvious editing-for-dramatic-effect, there were more than a few realities in AMC’s latest reality show. Reality 1: Of the two agencies enlisted for this showdown, one had an original concept [...]

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