For the fourth and final installment of the Shrek series, DreamWorks asked us to cook up something extra special for folks who don’t fall into their typical kids/families marketing demographics. We developed the RumpelDeals Integrated Campaign. And as a very offline ogre response to Rumpelstiltskins’ online onslaught, we created these lo-fi stamp and ink wild postings dubbed… The Ogre Resistance. Feel free to check out the full campaign here.
We loved working on these and they’ve been very well received. Just want to say thanks to Archive Magazine / AdsoftheWorld, I Believe in Advertising, Zimbio and everyone else who was kind enough to post on these posters!
2 Comments
1
I just really like these posters. You’ve made me proud.
2
A great spin on the marketing we usually see from DreamWorks, great work.