Shopping center real estate developer, Taubman, has chosen StruckAxiom as its Agency of Record for its new City Creek Center, a shopping and dining destination opening March 22, 2012 in Salt Lake City, Utah.
StruckAxiom will collaborate with Taubman to establish the City Creek Center brand and the creative development of an integrated and comprehensive Grand Opening advertising campaign,
“We are thrilled to be working with Taubman on the City Creek Center project. We love Salt Lake City, it’s exciting to be part of something that has been long awaited and is such an integral part of the growth of our city,” said Daniel Conner, CEO of StruckAxiom. “The plans for City Creek Center are unique to the market, and quite impressive. We look forward to creating equally impressive work and to celebrating the Grand Opening.”
StruckAxiom is a digital-forward, creative agency with offices in Salt Lake City, Portland, Los Angeles and New York City. The world-class brands and campaigns the agency creates are known internationally for their high-design, pioneering technology and break-through creativity. Clients include Gatorade, PepsiCo, Fox, Nickelodeon, DreamWorks, TCBY, Mrs. Fields and The Utah Office of Tourism.
About City Creek Center
City Creek Center opens March 22, 2012. Bordered by South Temple, 100 South, West Temple and State St., the center is located in the heart of downtown Salt Lake City, just blocks from I-15 and I-80, and a 10-minute drive from Salt Lake City International Airport. The centerpiece of a sustainably designed urban community, City Creek Center features a unique shopping environment with a retractable roof, a creek winding through the property, a pedestrian skybridge and more. Anchored by Macy’s and Nordstrom, this world-class fashion and dining destination will offer approximately 80 stores and restaurants in a casual, walkable environment. For information and updates, visit www.ShopCityCreekCenter.com.