Jack in the Box has named StruckAxiom as their Digital Agency of Record. StruckAxiom won the business after several rounds and reviews from a long list of competitors.
Executives at Jack in the Box narrowed it down to two finalists, both of which were given a creative assignment. In the end, StruckAxiom presented ideas that impressed both Jack in the Box and their traditional agency, Secret Weapon.
“We were extremely excited to show Jack in the Box what we could do in the digital space for their brand,” said Dan Conner, CEO of StruckAxiom. “This is a huge accomplishment and honor. We are looking forward to some impressive work and a lasting relationship.”
“They came up with some things that were really relevant and really connected with the voice” of the brand, said Nick Fletcher, who manages marketing communications at Jack in the Box in SanDiego. (quote via Adweek)
StruckAxiom will primarily work with Jack in the Box out of their Portland, Oregon office, which will lead creative efforts, and Los Angeles office, which will provide account management and strategic support.
StruckAxiom is a digital-forward, creative agency with offices in Los Angeles, New York, Portland and Salt Lake City. The world-class brands and campaigns the agency creates are known internationally for their high-design, pioneering technology and break-through creativity. Clients include Fox Picures, Nickelodeon, DreamWorks, TCBY, Mrs. Fields and The Utah Office of Tourism.