Popular Food Products Company Taps Struck To Develop And Launch Rebranding Initiative
June 19, 2012 – SALT LAKE CITY, UT - PROBAR (www.theprobar.com), the leading provider of delicious, convenient, healthy plant-based food products, has selected Struck (www.struck.com) to lead PROBAR’s major rebranding campaign initiative.
Leveraging its professional experience and heritage in branding, including recent high-profile rebrands for TCBY and the US Speedskating Team, Struck is tasked with conceptualizing and executing a company rebranding campaign to roll out over the next nine months.
Struck will collaborate with PROBAR on several initiatives, including product line branding and marketing, print collateral, product nomenclature, visual identity development, brand architecture and packaging. Struck will also redesign and secure PROBAR’s corporate and product identity onto a cohesive, effective platform.
“We’re excited to align with this amazingly creative company that continues to innovate with packaging, branding and digital work. Review of Struck’s client base and portfolio reveal they clearly have forefront art direction capable of nurturing a solid connection with consumers,” said Luke Sword, Director of Marketing, PROBAR. “We’re confident Struck will couple that creative flare with their intelligently structured process to help us better reach our consumers. ”
“We’re thrilled to work with PROBAR; we are fans of the products and the brand. We’re impressed with their values and brand vision, and can’t wait to share their story with the rest of the world,” said Daniel Conner, Chief Executive Officer, Struck.
PROBAR® creates delicious, convenient, healthy plant based food products. We strive to become the leading provider of REAL FOOD choices, always maintaining our commitment to quality, sustainability, and fantastic taste.
Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real™. www.theprobar.com
Struck, www.struck.com, is a national digital-forward, creative agency with offices in Los Angeles, Salt Lake City, Portland and New York. The brand experiences and campaigns the agency creates are well recognized for their forward-thinking, break-through creativity and pioneering technology. Clients include Westfield, Nickelodeon, DreamWorks, Universal, Jack in the Box, TCBY, Mrs. Fields, The Little Gym and Utah Office of Tourism.