JouJou Documentary

Last week our mini documentary for the making of JouJou premiered on Brand New. The documentary explores how creativity and curiosity brought to life one of the most fantastic retail experiences at The Grand America Hotel. There were tons of craftsmen behind this project. Here’s a list of all who helped make JouJou happen: Watts [...]

There’s a #Hashtag for That

Audi claims it all started with them at the end of their 2011 jailed-gentlemen Superbowl spot when we were left with “#ProgressIs” and some Kenny G. Whether or not Audi was the first to use the hashtag as part of their campaign, Twitter has quickly become a favored place for brands to participate in (and [...]

Jack in the Box Names StruckAxiom as Digital Agency

Jack in the Box has named StruckAxiom as their Digital Agency of Record. StruckAxiom won the business after several rounds and reviews from a long list of competitors. Executives at Jack in the Box narrowed it down to two finalists, both of which were given a creative assignment. In the end, StruckAxiom presented ideas that impressed [...]

For the Kids

For the past 41 years Utah has hosted the Festival of Trees where volunteers decorate  then auction elaborate trees, wreaths and other holiday centerpieces with all proceeds benefiting the Primary Children’s Medical Center. Being suckers for both Christmas and Children, we took a little company field trip to go see all the trees being auctioned [...]

StruckAxiom designs new toy store, JouJou

SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology. StruckAxiom worked with The Grand America to enhance the retail experience by creating [...]

StruckAxiom Selected as AOR for City Creek Center

Shopping center real estate developer, Taubman, has chosen StruckAxiom as its Agency of Record for its new City Creek Center, a shopping and dining destination opening March 22, 2012 in Salt Lake City, Utah. StruckAxiom will collaborate with Taubman to establish the City Creek Center brand and the creative development of an integrated and comprehensive [...]

We Like Our Likes

We decided to give out an iPod Nano Watch to our 1,000th Facebook like. Sarah Harris was that lucky individual. She also welcomed a brand new little girl to the world around the same time she received the watch from us. That’s just good timing. Congrats  Sarah! And thanks to all those who’ve been with us [...]

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