The Pitch = Reality TV

Well. I finally saw The Pitch last night and I (like some others) feel compelled to post some thoughts. So, here we go. Apart from the show’s obvious editing-for-dramatic-effect, there were more than a few realities in AMC’s latest reality show. Reality 1: Of the two agencies enlisted for this showdown, one had an original concept [...]

Very Pinteresting…

Pinterest was publicly launched just over two years ago at the Alt Design Summit right here in downtown SLC. And within those two short years, it’s skyrocketed to become one of the fastest growing social networks around. The real power of Pinterest is that it’s a tool first and a network second. Now you might [...]

BÖIKZMÖIND in SLC

Through a fortuitous turn of social media events, we are excited to announce that the SLC chapter of the AIGA and StruckAxiom are hosting the Utah premiere of BÖIKZMÖIND: a beautifully shot, 30-minute documentary film about fixed gear bikes in Bristol, England. The film’s director, Gavin Strange, will also be in the house for a [...]

You know, like Minority Report.

Probably about once a week for the past several years, I’ll hear an art director, marketer or technologist say these words: “You know, like Minority Report.” And in the case of some clients: “You know, like that movie with Tom Cruise, set in the future with that chick that yells RUUUNNNN at the top of [...]

Castor & Pollux Selects StruckAxiom as AOR

Castor & Pollux Natural PetWorks has chosen StruckAxiom as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories. Launched in 1999, Castor & Pollux Natural PetWorks ORGANIX® brand represents the first branded, premium Super Premium line of organic specialty pet food and supplies [...]

Sharing vs. Creating

Design and culture microblogs/aggregators are a booming trend. Anchor Division, FFFFOUND, Convoy, Pinterest, Designspiration. For the most part, I love them all. I love the short, semi-snarky, always-drooly write-ups. I love the aesthetic sensibilities that develop over time. I love the idea of curation as criticism. But I also have a beef with some of [...]

Sad Banana

Maybe it’s more of a scared banana, judging by the way he’s eyeing that fa-reaky werewolf. Yikes. Count Arnula was def this year’s winner. Pretty sure those fangs were surgically implanted.

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