SALT LAKE CITY – May 13, 2013 – Struck, a digital-forward creative agency, today announced their selection as the new corporate digital creative agency by Lennar Corporation (NYSE: LEN and LEN.B), one of the nation’s leading homebuilders. Struck will be responsible for Lennar’s national advertising and digital campaigns during the 2-year engagement. Struck’s strong digital [...]
In the midst of the past weeks’ massive headlines—hurricane Sandy, election coverage and Disney’s acquisition of Lucasfilm—we learned that Apple’s Scott Forstall, the man responsible for much of their leather-bound skeuomorphic craziness, is out. We also learned that Sir Jonathan Ive will tack “Director of Human Interface” onto his current hardware-focused responsibilities. What does this [...]
Well. I finally saw The Pitch last night and I (like some others) feel compelled to post some thoughts. So, here we go. Apart from the show’s obvious editing-for-dramatic-effect, there were more than a few realities in AMC’s latest reality show. Reality 1: Of the two agencies enlisted for this showdown, one had an original concept [...]
Pinterest was publicly launched just over two years ago at the Alt Design Summit right here in downtown SLC. And within those two short years, it’s skyrocketed to become one of the fastest growing social networks around. The real power of Pinterest is that it’s a tool first and a network second. Now you might [...]
We are so honored that our logo redesign for TCBY is currently being featured in the traveling museum exhibit—Graphic Design Now: In Production. This exhibit is a major international survey of contemporary graphic design that recently opened at the Walker Art Center in Minneapolis and will arrive at the Smithsonian Cooper-Hewitt, National Design Museum in NYC mid-2012. [...]
Through a fortuitous turn of social media events, we are excited to announce that the SLC chapter of the AIGA and StruckAxiom are hosting the Utah premiere of BÖIKZMÖIND: a beautifully shot, 30-minute documentary film about fixed gear bikes in Bristol, England. The film’s director, Gavin Strange, will also be in the house for a [...]
Probably about once a week for the past several years, I’ll hear an art director, marketer or technologist say these words: “You know, like Minority Report.” And in the case of some clients: “You know, like that movie with Tom Cruise, set in the future with that chick that yells RUUUNNNN at the top of [...]
Castor & Pollux Natural PetWorks has chosen StruckAxiom as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories. Launched in 1999, Castor & Pollux Natural PetWorks ORGANIX® brand represents the first branded, premium Super Premium line of organic specialty pet food and supplies [...]
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