Category Archives: Build

StruckAxiom designs new toy store, JouJou

SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology. StruckAxiom worked with The Grand America to enhance the retail experience by creating [...]

SILVER Restaurant: A Closer Look

The design evolution of Park City’s SILVER restaurant from idea to reality.

Multi-Touch Festival

Well, we have yet another state-of-the-art installation, this time for our friends up the street at the Salt Lake Art Center. For their exhibit, New Frontier (part of the Sundance Film Festival events), they wanted to showcase an interactive installation that would connect the rest of their modern art exhibits and all other events of [...]

Multi-Touching the Future

When our friends at PepsiCo (in connection with our other friends at Undercurrent) contacted us about an interactive installation piece for their Senior Management Meeting, we knew two things: 1) We didn’t have much time; and 2) We wanted to build something beautiful and intuitive. I suppose we also knew something else: We could do [...]

Bustin’ Bricks: Behind the Scenes

Today’s Site of the Day on FWA is none other than the recently unleashed LEGOCLICK.com, designed and developed by the dudes and lady-dudes of Struck/Axiom in association with Pereira & O’Dell. (If you haven’t seen it yet, you should check it out.) To mark the occasion, we’d like to share a technical peak behind the [...]

LEGO! LEGO! LEGO!

Like any good children of the 80s, we love LEGOs. So when our friends at Pereira & O’Dell hollered at us with a couple LEGO projects (the LEGO Photo iPhone app and LEGO CL!CK site), we didn’t hesitate. Coming into the studio to work/play with LEGOs all day—physically and virtually—has been ridiculously inspiring. Now that the results [...]

Struck Takes Over

Nick.com will never be the same. Struck partnering with Goodby Silverstein & Partners, has created an unheard of site taker over for the new Nintendo Wii game ExciteBots™: Trick Racing.  Instead of just creating the standard expandable banner.  We have created an interactive racing game that allows users to race around various nick sites unlocking [...]

Augmented Reality – Experiments with Processing 1.0

I have been experimenting with processing and it’s applications for real-time image manipulation. I was inspired by and art show by Dr. Woo Hoo.  He had displayed some jellyfish which would react to movement from a live camera feed. Using my handy web cam I started to try it out. The first example takes captures [...]

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