One of our very first projects for our new client, Lennar, was to create a video piece that articulates their brand promise, Everything’s Included. Many other homebuilders work off an add-on model, where buyers select a base model home and then get charged for every upgrade. Lennar takes a radically different approach in which homebuyers are [...]
HIGHLANDS RANCH, CO — June 12, 2013 — WellBiz Brands, one of the largest wellness franchise organizations, today announced their selection of Struck as creative agency of record after a nationwide search. Struck, a digital-forward creative agency, is tasked with increasing brand awareness and driving growth of the company’s Fitness Together and Elements Therapeutic Massage franchise [...]
Last Saturday, we were thrilled to attend one of SLC’s premier annual events, the AIGA 100 Show. It was a night of food, drinks and music–not to mention the best creative talent in the region. The gala was held at a Struck favorite, The Leonardo, and celebrated the best 100 pieces of design over the [...]
SALT LAKE CITY – May 13, 2013 – Struck, a digital-forward creative agency, today announced their selection as the new corporate digital creative agency by Lennar Corporation (NYSE: LEN and LEN.B), one of the nation’s leading homebuilders. Struck will be responsible for Lennar’s national advertising and digital campaigns during the 2-year engagement. Struck’s strong digital [...]
Last summer, we were challenged with the task of promoting one of Utah’s most iconic attractions: Lagoon Amusement Park. As one of the longest-operating amusement parks in the country, Lagoon’s awareness isn’t a problem around the Intermountain West. But communicating the Lagoon experience was a bit tougher. Our approach? We looked at their existing tagline [...]
SALT LAKE CITY–April , 2013 — Struck, a digital-forward creative agency, announced today that Kevin Perry has received the distinguished honor of being appointed to the national board of AIGA, the largest professional membership association for design. Perry was nominated from a wide national pool of candidates and he will serve a three-year term to [...]
SALT LAKE CITY–March 27, 2013 — Struck (www.struck.com), the digital-forward creative agency of record for the Utah Office of Tourism, today launched a new national advertising campaign featuring the spectacular beauty and easy accessibility of the state’s national parks. The new campaign, which breaks today and includes broadcast, print, outdoor and digital, establishes the Utah [...]
When people ask me what I do, I generally respond that I work in advertising. Sometimes I mention something about digital. And, if I’m brave, I’ll tell them I’m a *creative director*. Actually I’m a trash digger, a dumpster diver. Even though I’m a writer by training and trade, what I’m really good at (and [...]
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