SALT LAKE CITY–April , 2013 — Struck, a digital-forward creative agency, announced today that Kevin Perry has received the distinguished honor of being appointed to the national board of AIGA, the largest professional membership association for design. Perry was nominated from a wide national pool of candidates and he will serve a three-year term to [...]
When people ask me what I do, I generally respond that I work in advertising. Sometimes I mention something about digital. And, if I’m brave, I’ll tell them I’m a *creative director*. Actually I’m a trash digger, a dumpster diver. Even though I’m a writer by training and trade, what I’m really good at (and [...]
A few Struckers were in Austin for SXSWi a couple weeks ago. On the way to a party (apparently parties are things that happen in Austin… weird, right?), they stepped into an elevator and quickly noticed that a woman in the corner was wearing a pair of Google Glasses (Google Glass Glasses? Googlasses? Googli?). This [...]
From last weeks attendance at Google Engage and Adobe Summit it’s certainly clear that marketers need to know how consumers use their mobile devices and how to best reach those devices. Google Engage explored the “Where” with their Zero Moment of Truth (ZMOT) presentation and Adobe helped attack the “How.” There are three moments of [...]
In my marketing career, I’ve had the pleasure of working on big brands in categories where holiday advertising is historically iconic. While working with Pepsi, I always kept a close eye on those Coca-Cola polar bears and what story they would tell that year. With Hershey, the Hershey Kisses “Christmas Bells” commercial was a signal [...]
In the midst of the past weeks’ massive headlines—hurricane Sandy, election coverage and Disney’s acquisition of Lucasfilm—we learned that Apple’s Scott Forstall, the man responsible for much of their leather-bound skeuomorphic craziness, is out. We also learned that Sir Jonathan Ive will tack “Director of Human Interface” onto his current hardware-focused responsibilities. What does this [...]
Having a Facebook page was never enough. We’ve begged you to interact, post updates, ask questions and listen across your social channels. But now even that isn’t enough. Now, we’re asking for original, multimedia content that takes us to a newer level of your brand, voice, culture and service. And for good reason. When it [...]
My mother-in-law is visiting right now and made a banal comment the other day, one that we’ve all probably heard (and said) a gazillion times before: “Don’t judge a book by its cover.” The advice is so sound that it’s become a total given. But the more I thought about it, the more I realized [...]
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