Welcome to 2012: The year of Tangerine Tango. Or so says Pantone, who has been releasing a “color of the year” since 2000. According to Pantone, Tangerine Tango “provides the energy boost we need to recharge and move forward”. Leatrice Eiseman, Executive Director of the Pantone Color Institute, elaborates: “Sophisticated…dramatic and seductive, Tangerine Tango is [...]
Unless you’ve been hiding in the woods (or visiting family in, say, Bakersfield) for the last few weeks, you’ve probably heard all about Louis CK’s recent, semi-revolutionary venture. He produced a stand-up special with his own money. He posted on his own website. He charged $5 for DRM-free download. And, well, he made a ton [...]
Confession: Until yesterday, I’d never given a red cent to a Kickstarter project. I’d thought about it. I’d mapped out my best intentions. I’d even bookmarked a few so that I could come back later and contribute a few dollars. But I’d never followed through. I’d never put my money where my heart was. So [...]
As we prepare to send out holiday gifts to our clients I have been reflecting on the uncommon power and art of gifting. There is something about the act of thinking on another person’s needs, preferences and proclivities that can be very satisfying to the soul. It’s as if, for a short moment we abandoned [...]
Confession … this post was inspired by a morning trip to take my daughter to daycare. We were following a Century Link installation truck. I wouldn’t have given it a second thought, but on the top of the truck, I saw a ladder spray-painted with US West on it. Immediately my mind flashed back to [...]
Last month, Utah hosted the U.S. Travel’s Educational Seminars for Travel Organizations (ESTO). With everything conveniently located in our backyard, it was pleasure to assist our Utah Office of Tourism client with the planning and festivities. A double bonus: The conference was held on the premises of another StruckAxiom client, The Grand America. Good times! [...]
Probably about once a week for the past several years, I’ll hear an art director, marketer or technologist say these words: “You know, like Minority Report.” And in the case of some clients: “You know, like that movie with Tom Cruise, set in the future with that chick that yells RUUUNNNN at the top of [...]
Staying current with trends across all industries is vital in helping our clients live in the now. It’s an unwritten rule to never dwell too long on the success of your past, to always move forward and make your next project the best. Lately, however, we’ve been telling our fashion and retail clients to look [...]
Nobody Loves Me