The more I work in the creative industry, I find that most creatives fall into one of two camps: Creative Generalists: Those that relish the blank sheet of paper. They enjoy big messy problems and coming up with big possibilities. They have a broad knowledge base and can generate ideas that cross any medium, seemingly out [...]
I don’t believe that the Golden Age of advertising is gone and past. With such a wide canvas and seemingly endless channels of opportunity to engage with consumers it seems brands have a true opportunity to have more meaningful conversations with their audience than ever. But at times we are so eager to be the [...]
It’s been a long time since high school. But I still remember an ad for a baby powder-scented perfume that probably graced the pages of Seventeen magazine circa 1991. I remember the ad not because I pined for the perfume or the cute boy who hawked it. I remember the ad because it told a [...]
Audi claims it all started with them at the end of their 2011 jailed-gentlemen Superbowl spot when we were left with “#ProgressIs” and some Kenny G. Whether or not Audi was the first to use the hashtag as part of their campaign, Twitter has quickly become a favored place for brands to participate in (and [...]
Shopping center real estate developer, Taubman, has chosen StruckAxiom as its Agency of Record for its new City Creek Center, a shopping and dining destination opening March 22, 2012 in Salt Lake City, Utah. StruckAxiom will collaborate with Taubman to establish the City Creek Center brand and the creative development of an integrated and comprehensive [...]
With a more fragmented agency landscape, the next generation of CD is emerging from a wide variety of disciplines. Writers are not the only creatives stepping up to the task. Print and interactive designers and developers are bringing a new definition and perspective to a very complicated job. The transition from Creative to Creative Director [...]
July 29, 2011, Salt Lake City – Digital-forward creative agency, StruckAxiom, was named the winner of the Southwest Region for the Advertising Age Small Agency Awards. The AdAge Small Agency Awards are known internationally for recognizing the top agencies with 150 employees or less. “Everything just keeps getting better,” said Dan Conner, CEO of StruckAxiom. [...]
Castor & Pollux Natural PetWorks has chosen StruckAxiom as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories. Launched in 1999, Castor & Pollux Natural PetWorks ORGANIX® brand represents the first branded, premium Super Premium line of organic specialty pet food and supplies [...]
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