Last week our mini documentary for the making of JouJou premiered on Brand New. The documentary explores how creativity and curiosity brought to life one of the most fantastic retail experiences at The Grand America Hotel. There were tons of craftsmen behind this project. Here’s a list of all who helped make JouJou happen: Watts [...]
Welcome to 2012: The year of Tangerine Tango. Or so says Pantone, who has been releasing a “color of the year” since 2000. According to Pantone, Tangerine Tango “provides the energy boost we need to recharge and move forward”. Leatrice Eiseman, Executive Director of the Pantone Color Institute, elaborates: “Sophisticated…dramatic and seductive, Tangerine Tango is [...]
In a marketing world where information clutter is pervasive and big budgets often rule (despite what you’ve heard about “free” social media), standing out from the crowd is as challenging as ever. Recently, StruckAxiom was honored to help the Forest Park Conservancy (FPC) with an annual communications challenge. At 5000+ Acres, Forest Park is the crown jewel [...]
SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology. StruckAxiom worked with The Grand America to enhance the retail experience by creating [...]
Through a fortuitous turn of social media events, we are excited to announce that the SLC chapter of the AIGA and StruckAxiom are hosting the Utah premiere of BÖIKZMÖIND: a beautifully shot, 30-minute documentary film about fixed gear bikes in Bristol, England. The film’s director, Gavin Strange, will also be in the house for a [...]
With a more fragmented agency landscape, the next generation of CD is emerging from a wide variety of disciplines. Writers are not the only creatives stepping up to the task. Print and interactive designers and developers are bringing a new definition and perspective to a very complicated job. The transition from Creative to Creative Director [...]
We’ve always been suckers for great design, underdogs and anything close to home. When we found out there was a film including the aforementioned awesomeness, we were stoked to be involved. We created the logo, poster and some title sequence for Boys of Bonneville; a film that tells the true story of Ab Jenkins, the man who set [...]
Probably about once a week for the past several years, I’ll hear an art director, marketer or technologist say these words: “You know, like Minority Report.” And in the case of some clients: “You know, like that movie with Tom Cruise, set in the future with that chick that yells RUUUNNNN at the top of [...]
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