In the midst of the past weeks’ massive headlines—hurricane Sandy, election coverage and Disney’s acquisition of Lucasfilm—we learned that Apple’s Scott Forstall, the man responsible for much of their leather-bound skeuomorphic craziness, is out. We also learned that Sir Jonathan Ive will tack “Director of Human Interface” onto his current hardware-focused responsibilities. What does this [...]
Last week our mini documentary for the making of JouJou premiered on Brand New. The documentary explores how creativity and curiosity brought to life one of the most fantastic retail experiences at The Grand America Hotel. There were tons of craftsmen behind this project. Here’s a list of all who helped make JouJou happen: Watts [...]
SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology. StruckAxiom worked with The Grand America to enhance the retail experience by creating [...]
It’s not 2015, but it sure feels like it. The Nike Air MAG, made famous by Marty McFly in Back to the Future II, is a reality. Over the course of 10 days, 1,500 pairs of the iconic shoe will be auctioned online at NikeMag.eBay.com, with all proceeds going to the Michael J. Fox Foundation [...]
Probably about once a week for the past several years, I’ll hear an art director, marketer or technologist say these words: “You know, like Minority Report.” And in the case of some clients: “You know, like that movie with Tom Cruise, set in the future with that chick that yells RUUUNNNN at the top of [...]
The 2011 Webvisionary Awards boasted of a battle between epic robots and puny humans. Turns out both can live in harmony. The StruckAxiom Portland crew landed four Finalist nods (Chevy Truck Smack mobile app, Newcastle Brown Ale mobile/tablet sites, StruckAxiom.com redesign and BoostUp.org) and took home a robot for a win in the Greater Good [...]
The FWA has announced that our Max&Al Heavy Duty app has been deemed the “Mobile App of the Day.” Kudos to Campbell-Ewald for letting us get crazy in the mobile app world. As Max & Al would put it, “Yeah, boiiiiiiiii!” CHECK IT OUT.
Well, we have yet another state-of-the-art installation, this time for our friends up the street at the Salt Lake Art Center. For their exhibit, New Frontier (part of the Sundance Film Festival events), they wanted to showcase an interactive installation that would connect the rest of their modern art exhibits and all other events of [...]
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