Last week our mini documentary for the making of JouJou premiered on Brand New. The documentary explores how creativity and curiosity brought to life one of the most fantastic retail experiences at The Grand America Hotel. There were tons of craftsmen behind this project. Here’s a list of all who helped make JouJou happen: Watts [...]
Recently, while watching Piers Morgan Tonight I found myself mesmerized by the design of his set. Everything gave depth to his show from the pulsing green, blue and orange textured walls which enhance the HD programming, to the monitors that displayed images or video relevant to his conversation. If a studio set can have this [...]
SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology. StruckAxiom worked with The Grand America to enhance the retail experience by creating [...]
Shopping center real estate developer, Taubman, has chosen StruckAxiom as its Agency of Record for its new City Creek Center, a shopping and dining destination opening March 22, 2012 in Salt Lake City, Utah. StruckAxiom will collaborate with Taubman to establish the City Creek Center brand and the creative development of an integrated and comprehensive [...]
Staying current with trends across all industries is vital in helping our clients live in the now. It’s an unwritten rule to never dwell too long on the success of your past, to always move forward and make your next project the best. Lately, however, we’ve been telling our fashion and retail clients to look [...]
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