Will work for TOYS!

Working with Entertainment brands on licensing and packaging has its perks. Like taking a field trip to Toys”R”Us all in the name of work! Struck has worked with clients such as DreamWorks Animation, Fox, MGM, Nickelodeon, Sony, Universal and Warner Brothers to create packaging programs for some of the most popular properties. A recent trip [...]

JouJou Documentary

Last week our mini documentary for the making of JouJou premiered on Brand New. The documentary explores how creativity and curiosity brought to life one of the most fantastic retail experiences at The Grand America Hotel. There were tons of craftsmen behind this project. Here’s a list of all who helped make JouJou happen: Watts [...]

Retail Imagination

Recently, while watching Piers Morgan Tonight I found myself mesmerized by the design of his set. Everything gave depth to his show from the pulsing green, blue and orange textured walls which enhance the HD programming, to the monitors that displayed images or video relevant to his conversation. If a studio set can have this [...]

StruckAxiom designs new toy store, JouJou

SALT LAKE CITY-November 16, 2011-StruckAxiom announces the grand opening of their latest visionary prodigy, JouJou. JouJou is an experiential retail toy boutique that lives in The Grand America Hotel. JouJou combines classic elements of a Parisian toy store with innovative interactive technology. StruckAxiom worked with The Grand America to enhance the retail experience by creating [...]

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