2011 Utah Summer Campaign
Utah Office of TourismView Case Study
The New Gold Standard
Our seasonal campaign for the Utah Office of Tourism continues to spotlight everything you can do while vacationing in Utah—and this year we’ve taken things even further. The work helps families realize just how many adventures they can enjoy in one destination for a diverse, yet seamless vacation. Needless to say, we had a blast tracking down stacks of gear for the photoshoot and it definitely pained us when the time came to return all the high-end goods. We made it a point to use only products made or distributed in Utah, emphasizing again that adventure isn’t just something you do in Utah, it’s the Utah way of life.