The AdCouncilView Site
Keeping Students in School
We’ve always dreamed of working with the AdCouncil. So when the chance arrived to collaborate on the redesign and development of BoostUp.org, there wasn’t a moment’s hesitation. After a thorough round (or three) of information architecture and content strategy, the course of action was apparent. We’d leave behind the old framework and move things forward with an elegant but hard-working HTML/CSS structure that places an emphasis on staggering statistics (1 in 3 students drops out of high school) and inspiring accounts of students fighting through the toughest of circumstances—and then drives visitors to either Find Help or Take Action. Behind the scenes, a solid-but-still-slick content management system allows the AdCouncil to update and enhance their message.