Case Study > Quaker Oats

Interactive Oatmeal?

Quaker engages different agencies for PR, events, advertising and promotions. Their digital strategy, however, was often an afterthought and rarely reflected their broader marketing objectives. In a bold move, Quaker chose STRUCK to ensure that digital was aligned and integrated.

What does that mean? A lot of things. It means earning a seat at the table. It means delivering big ideas and strategic execution. It means keeping Quaker’s digital properties sharp, smooth and engaging. And, above all, it means working with our counterparts at other agencies to arrive at the solutions best tailored to drive Quaker’s business forward in the digital landscape.

Online Engagement

We’ve spent our time wisely and efficiently, helping Quaker and its traditional agencies to build a digital strategy, create original content and manage campaigns across their online touch-points. In the past year alone, we’ve enabled Quaker to increase traffic and engage consumers directly with a striking question: Does Your Breakfast Make You Amazing?

Along the way, the results have been astonishing: We designed and developed a Facebook application that mobilized 35,000 fans and contributed $35,000 to fight childhood hunger. A visual redesign of QuakerOats.com. An overhaul of Quaker’s Facebook presence. And, of course, a healthy intake of Quaker Oats to keep our team strong and smart throughout the day.

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And A Merry Mustache To All...

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Awards

2010 Roseys MERIT

“Significant buzz as well as conversion.” Sarah Bild, Marketing Manager - Quaker

We have very much enjoyed this partnership. They have a professional presence in our marketing meetings and help us hone in on the right path for our digital marketing strategies. STRUCK has designed and developed solid online marketing platforms that have generated significant buzz as well as conversion.

"Bring a fresh perspective and creativity to every project.” Gary Huck, Interactive Director

As a client, Quaker presents a unique challenge—helping people start their day with a hearty and healthy breakfast. Although most people think, "It's just oatmeal," we've tried to bring a fresh perspective and mountains of creativity to every project.

"Our creative process is the perfect fit for a client or company of any size." Brad Kelly, Executive Producer

We're a relatively small creative agency, but we're proud of our ability to work with brands of all sizes. Quaker is a PepsiCo brand—and it's been our mission to prove that our creative process is the perfect fit for a client or company of any size.