Advertising
/
Fashion
City Creek Center
Taubman
It Arrives
Downtown SLC has always been a popular spot, but the City Creek Center delivers an unmatched, fashion-forward retail and dining destination. This world-class shopping experience features a retractable roof, pedestrian sky bridge and over 20 new-to-the-area stores including Michael Kors, Porsche Design, Swarovski and Tiffany & Co. After a nationwide agency search, Taubman chose Struck to solidify the City Creek Center brand and execute a comprehensive grand opening advertising campaign to equal the new high-fashion downtown vibe. Our solution: A larger-than-life fusion of design and advertising tactics (monstrous out-of-home, TV, business collateral, environmental design) that turned the district into a super-sized runway.
