Corona Beach Break

Find Your Beach

Working with our friends at Pereira & O’Dell — as well as our comrades at Rain — Struck helped craft a new breed of social interaction, one that rewards users for doing absolutely nothing at all. While it sounds counter-intuitive, the concept is a perfect fit for Corona fans. Earn points for logging out, for unwinding, for unplugging—then use those points to amass large piles of Corona swag. Starting with platform concepts, user interaction and architecture then moving into design (including those sharp badges and icons) and development, the collaboration resulted in a smooth mobile experience (iOS + Android), lots of chilled out Corona lovers, and a handful of industry awards.