Gatorade Mission Control
A Finger on the Pulse
Gatorade’s behind-the-scenes control center puts social media front and center for the sports drink powerhouse. PepsiCo engaged STRUCK—along with our friends at Undercurrent and Radian6—to create Gatorade Mission Control, an amazing social media monitoring and visualization system. The room sits in the middle of the marketing department and resembles a real-time, brand-influence bunker. Our raw design skills and Unity 3D delivered the heat for the gorgeous visualization. Gatorade delivered the electrolytes to keep us running strong.