Flame the Internetz!
For the launch of their next 3D animated movie How To Train Your Dragon, DreamWorks asked STRUCK to create an online promotion that would match the intensity of their fire-breathing film. Our team researched the target audience and determined that what better way to promote a movie about dragons than to give users the power to flame their friends! With this in mind, we create a cutting edge Flash overlay site called Flame-it that allows users to harness the flaming power of four of the movie’s featured dragons. Users can roam the web or Facebook via Facebook Connect turning everything in their path to ashes. To enhance the overall experience, we incorporated Javascript effects that actually shake and move the user’s browser across the screen.
