The Grand America
Sail the Skies of Imagination
The newest addition to The Shops at The Grand, JouJou provides a curious and whimsical escape from the humdrum adult world. It’s a realm where imagination takes flight—in the playful form of fire-breathing dragons, elusive fairies, robot warriors and peculiar monsters.
STRUCK wasn’t just delighted to rebrand The Grand America Hotel’s toy store, we embraced the challenge of bringing the environment to life. This haven for child-like curiosity includes a stunning new interior, a full brand identity, promotions, merchandise and packaging—along with original toys and books. The finished location is a magical and interactive experience for all ages.