La Bonne Vie
The Grand America
A Taste of the Good Life
Modeled after the great European confection houses, La Bonne Vie (The Good Life) invites visitors to indulge in a delectable assortment of artisanal chocolates, hand-crafted sweets and French pastries. STRUCK was delighted when asked by Salt Lake City’s premiere hotel (it enjoys designation as a 5 Diamond and Small Leading Hotel of the World), The Grand America, to rebrand and redesign the its candy shop. As usual, our designers took it to the nth degree.
We renamed the store, redesigned the interior and developed a brand identity and packaging system for merchandise, confections and promotions—a process that began with strategy and merchandising mix recommendations and moved on into design execution and supervision of the construction teams. The end result: a multi-sensory brand experience that genuinely gives visitors a taste of the good life.