MINI Carfun Footprint
MINI / Butler Shine Stern & Partners
What's Your Carfun Footprint?
BSSP developed a killer concept for MINI and engaged STRUCK to handle the final design, 3D, motion graphics and development of the Carfun Footprint Calculator. This is a sweet little, ultra high tech Flash app that takes a car’s Fun Score and combines it with its Green Score, based on legitimate sources and establishes a Carfun Footprint for nearly every car make and model. The amazing thing about this Flash site is that the entire experience is going to be delivered via a massive rich media banner buy. To our knowledge, this is one of the most comprehensive online experiences ever delivered through a banner.