Suddenly, We Are Very Thirsty
When Vitrorobertson asked STRUCK to design and develop an immersive brand site for Newcastle Brown Ale, our affinity for the frosty beverage demanded that we create something extraordinary. Focusing the narrative on a single city block, the site delivers all content through branded videos and navigation that draws attention without interrupting the storytelling experience. As users explore the record store, the pub and the rooftop—in full-screen glory, of course—they engage with key Newcastle brand touchpoints and also find reinforcement in the everyday lifestyle of other Newcastle fans.
