Brand Identity / Entertainment

Puss In Boots Style Guide

DreamWorks

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Nine Lifetimes of Good Looks

Long before there was Shrek there was Puss In Boots. This story features our suave, furry, feline hero and his swashbuckling ride as he teams with mastermind Humpty Dumpty and the street-savvy Kitty Soft Paws to steal the famed Goose that lays Golden Eggs. A gato guapo needs an equally legendary branding and merchandising program, so DreamWorks came to STRUCK to create a style guide and retail brand elements for Puss In Boots. For our Bad Bandidos we created a retail program of sophisticated colors and textures to make boys feel like they are a part of the action. And what outlaw is complete without a Feisty Feline by his side? Our girls program features flourishes and feminine touches made just for them. We also created the Little Romancer’s toddlers program complete with vibrant primaries and fairytale elements we all know and love. Purrrfecto.

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