STRUCK

Journey On

What marathoner needs an iPod when a live band is playing at every mile marker? Or needs compression-spandex when you can run fully decked-out as Elvis? When our friends at Fallon reached out for a series of iconic posters to promote the Rock ‘n’ Roll Marathon Series, we decided the podium wasn’t the focus. It was about the struggle, the experience, the journey.

Inspired by the music and artwork of rock legends, this series of eight posters invited runners to “Journey On” through the nation’s #1 marathon series. We also helped develop mapmyfitness.com to attract potential marathon runners and to provide current marathon participants a place to train, track results, and explore silver, gold and platinum challenges. So hold up your lighters. Rock out. Journey On.