Score Baja 1000
BFGoodrich / The Martin AgencyView Site
Welcome to Baja.
There used to be a few acceptable excuses for missing Baja—working to end world hunger, keeping the world safe from alien invasions, building so many booby traps that you didn’t have time to actually follow the race—but with the launch of the 2008 Score Baja 1000, STRUCK has eliminated every excuse for your lack of Baja expertise. In the collaboration with The Martin Agency (for BFGoodrich and VW), STRUCK designed and developed an immersive Flash experience that pulled content from every imaginable source—live video, live audio, GPS tracking. The result is the unshakable feeling that you’ve actually spent a week in Baja even if you’ve just been hunkered down at your cubicle in Des Moines.