Philips / Tribal DDB
It's Called Manscaping
Tribal DDB asked us to develop a promotional website for the Philips Norelco Bodygroom – an electric body shaver aimed at men and the taming of unsightly body hair. Tribal developed an infectious way to detail the product and, at the same time, entertain the audience. We stepped in to implement the vision. We created a live-action, fully integrated site that allowed for tons of user interaction and pushed the Flash envelope.??
And the stats! A total of 259,676 unique visitors flocked to the finished product in the space of five days, and visitors spent an average of 7.5 minutes on the site. And most importantly, Philips sold their projected annual sales goal in a mere four days. Talk about smooth.