STRUCK

Staying on Christian Bale's Good Side

STRUCK created the movie’s style guide—capturing the dark tone of the movie and applying it to a licensing program. In addition to branding, STRUCK also developed packaging and art assets. True to the story line, the branding tool kit is an apocalyptic mixture of death, killer machines and urban rebellion. Luckily (or unluckily) we weren’t around for Mr. Bale’s famous tirade…