The Man Cave
Alltel / Campbell-Ewald
Welcome to the Ultimate Man-Lounge
Down with Alltel! Perhaps not surprisingly for the country’s fifth-largest national wireless service provider, Alltel is not shy about taking on its competitors directly. The sales guys (personifications of their top four competitors) have assembled in their beloved ManCave, where they are conspiring against Chad, the good-looking, well-mannered, all-around-do-goodery guy that represents Alltel. The Man Cave rooms include a “man-brary,” with an assortment of books and magazines, game of darts and hidden entrance to a phone lab, where the sales guys dissect Alltel gear. Its kitchen contains a refrigerator with movable word poetry and a bikini-clad poster girl, Candy Graham, who comes to life, while the “man-lounge” is a den with a telescope to spy on Chad in a nearby Alltel store.
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