Utah Winter Campaign
Utah Office of TourismView Case Study
We're Going to Utah! Woo-hoo!!
Ever wonder what those little, one-of-a-kind flakes are thinking about as they fall toward the picturesque slopes of Utah’s finest resorts? They’re looking for chicks. They’re uncomfortably stuck to one another. They’re leaving imperfect flakes in their wake. The new Winter 2008 campaign for the Utah Office of Tourism explores every hilarious possibility and combines traditional broadcast executions with a big ol’ pile of interactive awesomeness—rich media banners, Adobe Air apps, YouTube clips and Facebook profiles. At the end of it all, we can only say this: If Sno-Cones are wrong, we don’t wanna be right. Seriously.