Westfield Trade Show Presence
Going Big and Going Bold
STRUCK was initially brought in to create a comprehensive array of graphics for the retail giant’s tradeshow booth and collaterals for ICSC. Our creative direction, portraying Westfield as a high-profile, high-quality and very fashionable developer was a hit with retailers. We chose to use the Westfield red in an omnipresent and immediately recognizable way, while introducing a more fashion-forward support palette. In the end, STRUCK generated a look for Westfield that lives well beyond the tradeshow calendar year.