The campus may be iconic, but its animation studio needn’t feel corporate. Now, stepping in means entering the inner world of their most colorful characters.

Rebrand, headquarters design, website

The Challenge

When Nickelodeon broke ground on their new campus, they knew it needed to inspire show-runners and their teams to create wacky, subversive, classic shows unfettered by a stuffy office space. The building needed to scream Nickelodeon at every turn, reminding employees of the legacy they were continuing.

Our Approach 

We decided to treat every space as a celebration of the iconic content that gave Nick its personality, and those who created it. We wanted to give the building a sense of subversive fun as well as a sense of history for current employees to feel inspired to create the next generation of award-winning shows.

Nickelodeon’s stories come to life within the space, across delightful elements befitting of their cheeky brand of fun. The art on the walls seems to have sprung from the minds of the characters themselves. Proud pennants hang from the ceiling, bearing the portrait of every animator on the roster. Doorways double as portals to new worlds within the story. Rooms span imaginative dimensions, places, and points in time, with the universal feeling: this could only be at Nickelodeon.