In this episode of RFPODlooza, Roger Chiocchi spoke with Struck CEO Andrew Howlett and discussed:
- How digital transformation has affected the advertising and marketing business.
- Salt Lake City and its emergence as a new creative hub.
- The meaning of a brand in today’s digital world.
- Experience Transformation and what it means to our business.
- The role of RFPs in their business development process.
- And, of course, the thinking behind some of Struck’s highly-acclaimed campaigns, such as Utah’s “Life Elevated” brand, plus the “Mighty Five” and the award-winning “One-Star” campaign promoting Snowbird.