Promotions honor two decades of collaboration and paves way for next-generation talent growth
(SALT LAKE CITY, UT) December 14, 2021 — Award-winning marketing and experience design agency Struck today announced several advancements across its senior creative team in a move that celebrates the tenured collaboration of its creative leaders as the Utah-based firm observes 25 years in the industry.
Brent Watts, co-founder and partner, steps into the role of Chief Creative Officer as Scott Sorenson is elevated into the role of Executive Creative Director. Tosh Brown and Matt Manes are both promoted to Creative Director, rounding out the expansion of the agency’s creative leadership team. This core group of creatives have worked together for more than two decades and share a century of combined experience in the commercial arts.
“As Struck’s client roster and industry reach grows, the new creative leadership team structure is designed to mentor an influx of new talent in the areas of interactive design and user experience,” said Pauline Ploquin, president and partner, Struck. “We are proud to elevate this team of collaborators as we set the stage for growing our digital-forward creative agency.”
Watts’ breakthrough graphics and spatial designs have created transcendent employee and consumer experiences for high-profile clients such as MGM Studios, McDonalds, TCBY, AT&T, Lifetime Sports Equipment, Icon Fitness and Sony Corp. In his role as CCO, he will guide environmental design projects, while providing creative leadership and strategic direction across the team.
“Struck’s staying power is built on the collaboration and strength of our team, mentoring the next generation and continually pushing ourselves with the belief that we are only as good as our last job,” said Watts. “We are driven to create human-first, emotionally resonant experiences to sustain the longevity of our client brands.”
As executive creative director, Scott Sorenson is charged with leading the creative team on a day-to-day basis. The award-winning designer’s mastery of typography, imagery and calligraphy contributes to how he melds language and design into iconic brand systems for clients like Palisades Tahoe and Altabank. He is recognized for his transformative brand work and campaigns for luxury and outdoor tourism locales in the West from ski resorts to tourism boards, as well as brands in the food, financial and non-profit sectors. Notably, he led development of The Utah Office of Tourism’s wildly successful “Mighty Five” campaign as well as brand strategy and print advertising for Sundance Mountain Resort.
“It’s been a privilege to work alongside, and now lead, this open-minded and open-hearted team,” said Scott Sorenson. “The level of trust that Matt, Tosh and the team has developed with our clients fortifies our decades-long relationships and empowers us to deliver wholly customized approaches driven by ground-up strategies.”
Tosh Brown is the designer behind memorable brand iconography and visual experiences that have given traction to global travel, entertainment and consumer brands. His fervor for music, fashion, travel and making brands relevant has fueled his designs for Nickelodeon, will.i.am and Snowbird.
Matt Manes’ unique perspective shines in his branding and environmental work. His design fingerprint is seen across Salt Lake City’s most iconic urban features and commercial brands, including The West Quarter, Jou Jou toy store at The Grand America, and OC Tanner Jewelers. His flawless executions are forever etched in the history of the 2002 Olympic Winter Games medals and relay torch.
The two creative directors will manage the tactical executions of client projects.
With a team of two dozen creative artists and client support team members, Struck effortlessly blends the physical and digital worlds to create experience affinity at every brand touchpoint. From promotional materials and websites to full-scale environmental art displays, Struck’s visual solutions underpin memorable moments in entertainment and outdoor action sports. Strategically located in booming Utah’s Silicon Slopes, the agency is an established authority on outdoor tourism marketing through its long-standing collaborations with Utah Office of Tourism and Snowbird Ski Resort, among others. Struck has produced branded content and unforgettable environments for the 2002 Olympic Winter Games, Dreamworks, Universal Pictures, Warner Brothers, Gatorade and Disney. The future-forward agency has further expanded its impact into the financial and biotech industries, leading brand and marketing efforts for Altabank, Denali Therapeutics, Maze and Relay.
About Struck
Struck is a marketing, advertising and creative agency with a 25-year legacy of brand building and experiential design. The award-winning agency makes market leaders out of brands by transforming the physical and digital to create “Experience Affinity” garnering awareness, affection and results at every touchpoint. Based in Salt Lake City, Struck got its start in Los Angeles and has been heralded as a beacon of creativity in Utah for nearly two decades. The agency’s transformative work with global, national and local brands has been recognized through prestigious award programs including Emmy, Cannes Lion, Webbies, AIGA and more. For more information about Struck, visit www.struck.com.
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