Struck Executive Creative Director, Scott Sorenson, will be joined by Palisades Tahoe Senior VP of Business Development, Tom Feiten, to walk through the rebranding of Squaw Valley Alpine Meadows to Palisades Tahoe. Attendees will learn how to navigate complex rebrands with numerous stakeholders, as well as effective strategies to manage diverse voices and perspectives throughout the process.
The presentation “Rebranding with a Purpose | The Strategy to Remove a Brand’s Racist and Offensive Name” will be held on Wednesday, April 12, in Las Vegas, NV. The full agenda is available at etourismsummit.com